The Meet the Olives campaign highlights seamless Adtech integration and the necessity of having authentic, relevant conversations in real time, while showing how consumers will let brands into their lives when they feel completely understood.

People love to share their opinions about their taste for olives, which makes it a great conversation starter for our campaign platform.

In order to test whether olives are as polarizing as we thought, we polled social media. Our research resulted in a near 50/50 split in the debate.

We also found that for those who do enjoy olives, their consumption is just as varied as the Olive Family. And those who don’t, love to tell you so.

The Olive Family will have a presence on Instagram, Twitter, Facebook and LinkedIn. Adobe’s main account will promote a new handle, exclusive to our campaign -- @adobexpcloudforad. All social media platforms will highlight the benefits of Adobe Experience Cloud through the Olive Family narrative.

The Olive Family will make their debut in the real world through out-of-home ads, with highly-targeted placements of billboards aimed to capture the Decision Makers and Practitioners on their commute. The ads will quickly grab our target’s attention and create intrigue, driving traffic to the website.

Beginning October 2020, digital takeovers and banner ads will raise awareness for both the Olive Family and the Adobe Experience Cloud for Advertising. Demonstrating variations of the same ad shows how easily Adobe’s creative management can resize and recreate any ad instantly, while maintaining relevance.

Adweek Interactive Tunnel

A press-worthy subway takeover will showcase the intricate details of everyone’s subtle tastes. We already know you have an opinion about olives, so why not sit in the section that suits your fancy?

It’ll be sure to generate conversation throughout the city, while inserting our product into the discussion of consumer experiences. This unique touchpoint will allow for Decision Makers and Practitioners, along with all other commuters, to see consumers preferences in real-time.

How well do you know your consumer?

Our interactive tunnel will lead Ad Week Conference attendees, Decision Makers and Practitioners, through a series of targeted questions about their consumers. At the end of the tunnel, Adobe reveals the real consumer profile, thereby demonstrating how its adtech software can provide agencies and brands the intricate details of a person’s likes and behaviors.