Orange Umbrella
Small successes sprout big opportunities. Orange Umbrella started in 2017 as the university’s first student consultancy. From a singular logo to a fully fledged brand book, I created Orange Umbrella’s new brand identity through concept, art direction, and design.
Mood Boards
Old Branding
New Branding
Click to view full Brand Guidelines
Concept: Joelle Dunkley, Matthew Karas
Art Direction: Joelle Dunkley, Matt Karas, Caitlin Costa
Design: Joelle Dunkley, Matt Karas, Caitlin Costa, & Micaela Abuhayar
Copywriting: Matt Karas