¡Cuba Libre!
Brief collaboration with DAVID the Agency.
It’s no secret Coca-Cola's main goal is to bring people together. But how do you share a Coke in a country where you can’t sell your drink? The best way to smuggle Coke into Cuba is to do it in plain sight. The best part? If you drink it all, there’s no evidence.
Concept: Joelle Dunkley & Matthew Karas
Art Direction: Joelle Dunkley
Copywriting: Matthew Karas
