Go Get ‘Em, Dog!

Client: Wienerschnitzel

National Student Advertising Competition 2019

District 4 Winners

Best Creative and Best Presentation

How do you make the hot dog a pop culture icon?

You make it the perfect meal for any moment in people’s hectic and hyperconnected lives. In the Go Get Em’ Dog campaign, I did art direction, design for social media posts, web and OOH placements.

Influencer Marketing

Each day Wienerschnitzel drops a word-of-the-day through their social media platforms. Contestants must film themselves freestyling with the word of the day, using a hot dog as a microphone.

Top Dog App

As the World's Largest Hot Dog Chain, Wienerschnitzel has the opportunity to make every hot dog a Wienerschnitzel dog, even in areas where they don’t have locations. To do this, we created Top Dog, an app that finds the best hot dog in your area, based on online reviews, with the press of a button.

OOH

To promote the app, Wienerschnitzel will install physical buttons on street crossing polls, inviting passersby to press “Show Me the Dog.” Upon pressing the button, built-in speakers will give directions to the best hot dog within a close proximity and recommend downloading the Top Dog app.

Food Truck

Wienerschnitzel will satisfy hungry voters in the five cities with the longest voting lines by serving free hot dogs from their new fleet of food trucks.

Voters in line will be given a sign to raise when they get hungry, signaling an employee to bring them a hot dog.