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CREDITS
Concept: Joelle Dunkley & Matthew Karas.
Art Direction: Joelle Dunkley.
Copywriting: Matthew Karas.
Brief collaboration with DAVID the Agency · Campaign concept
It’s no secret Coca-Cola’s main goal is to bring people together. But how do you share a Coke in a country where you can’t sell your drink? The best way to smuggle Coke into Cuba is to do it in plain sight. The best part? If you drink it all, there’s no evidence.
Concept: Joelle Dunkley & Matthew Karas.
Art Direction: Joelle Dunkley.
Copywriting: Matthew Karas.

Concept: Joelle Dunkley & Matthew Karas.
Art Direction: Joelle Dunkley.
Copywriting: Matthew Karas.