Go Get ’Em, Dog!

Influencer Marketing

Each day Wienerschnitzel drops a word-of-the-day through their social media platforms. Contestants must film themselves freestyling with the word of the day, using a hot dog as a microphone.

Top Dog App

As the World’s Largest Hot Dog Chain, Wienerschnitzel has the opportunity to make every hot dog a Wienerschnitzel dog, even in areas where they don’t have locations. To do this, we created Top Dog, an app that finds the best hot dog in your area, based on online reviews, with the press of a button.

OOH

To promote the app, Wienerschnitzel will install physical buttons on street crossing poles, inviting passersby to press “Show Me the Dog.” Upon pressing the button, built-in speakers will give directions to the best hot dog within a close proximity and recommend downloading the Top Dog app.

Food Truck

Wienerschnitzel will satisfy hungry voters in the five cities with the longest voting lines by serving free hot dogs from their new fleet of food trucks.

Voters in line will be given a sign to raise when they get hungry, signaling an employee to bring them a hot dog.