Joelle DunkleyMultidisciplinary creative
← Art Direction & Graphic Design

Orange Umbrella

Brand identity · University of Miami student consultancy

Small successes sprout big opportunities. Orange Umbrella started in 2017 as the university’s first student consultancy. From a singular logo to a fully fledged brand book, I created Orange Umbrella’s new brand identity through concept, art direction, and design.

Mood Boards

Orange Umbrella mood boards

Old Branding

Original Orange Umbrella identity

New Branding

Orange Umbrella new brand system
Orange Umbrella new brand system
Orange Umbrella new brand system
Orange Umbrella new brand system
Orange Umbrella brand guidelines cover
Click to view full Brand Guidelines ↗
CREDITS

Concept: Joelle Dunkley & Matthew Karas.
Art Direction: Joelle Dunkley, Matt Karas & Caitlin Costa.
Design: Joelle Dunkley, Matt Karas, Caitlin Costa & Micaela Abuhayar.
Copywriting: Matt Karas.

More art direction ↗